Dewsbury Rams’ official website received an average of 777 views a day during the regular season period in 2018.
The club launched a new website during the close season and figures show that between 1st February and 31st July, dewsburyrams.co.uk attracted a total of 143,340 views, an average of 23,890 a month.
Our biggest day was Sunday 21st January, when the site attracted 3,206 views.
58,034 different people (unique users) visited the website during the same regular season period, during which we made 345 news posts, writing a total of 75,562 words.
Our most read news story attracted 1,302 views. Five other news stories during this period also attracted in excess of 1,000, while 28 of this year’s Grassroots stories were seen more than 50 times.
Further insight tells us that, on average, the website’s busiest day of the week has been Sunday, which has attracted 21% of views.
Most people navigated to the site either by typing in the address or from a search engine. Twitter was the next highest referrer, followed by Facebook.
Between February and July, the website received 1,903 views from the USA, 1,890 from Australia and 1,129 from Canada. We also attracted more than 500 views from France and Spain.
A major addition to the new site was the instant enquiry form, which allows visitors to the site to contact the club on a range of topics and arrange a call back during office hours.
295 visitors to the website used the forms to make enquiries about items including hospitality, sponsorship, facilities, Squadbuilder and Rams Local Lotto.
The website has also provided a platform for supporters to make direct online donations to the club and its causes.
The Rams partnered with GoFundMe to launch #SquadGoals, which has so far raised £1,199. This year #SquadGoals is raising money in support of All Together 2018.
Additionally, the club’s own online betting portal raised £388 between February and July.
Dewsbury Rams media manager Steven Downes said: “The new club website was a major project for us during the close season, and a lot of time has been spent on it, so it’s important that its successes and failures are tracked.
“We’re pleased with the level of traffic the site is attracting, which far outstrips anything it has achieved in previous years, and there is plenty we can take from the insight that will inform our strategy for next year.
“We have introduced a number of new features to the website, including regular news from our local community clubs, which has been very well received, alongside more ways for supporters and other visitors to our website to interact with the club.
“We are constantly improving the website and there are more changes planned for the months ahead and close-season period, including better online payment integration that we hope will stand the club in good stead for sales ahead of Christmas.
“We are also hoping to engage more effectively with local businesses who may wish to utilise our website as a platform to advertise their brand.”